It plugs into Chrome and Word, among other platforms, and instantly catches you out on everything from typos to company tone. Writer is meant to be a sort of style guide angel that sits on your shoulder and keeps your writing in line while you’re writing. Of course there are style guides - even TechCrunch has one - but anyone who writes for a living knows how difficult it can be to stop and consult one when they’re in the zone. It’s one thing to make sure that copy is clean and accurate, quite another to make sure that a dozen writers do not have clashing styles, use inaccurate or inappropriate phrases, and generally stick to a tone and style chosen by leadership. (Even now I am taming it: must … resist … using em dashes in every sentence.) Writing is, after all, fundamentally a creative process, and it is only by systematically taming that process that writing is able to be used as a business tool.
Following a $5 million seed last year, the company has now raised a $21 million A round to continue growing and improving its service.įounder and CEO May Habib says that writing is “the last unstructured business process,” which is perhaps a bit optimistic (sometimes I think every business process is unstructured) but nevertheless a cogent thesis on which to build a company. Writer is a startup aiming to provide a solution with an intelligent integrated style guide that goes beyond mere error checking. For any company, organization, or even individual writer, maintaining a consistent voice is a constant challenge.
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